From an idea of two dreamers and ambitious Sicily Personal Experience was born. Alessia and Fabio, friends who have always shared them, the passion of making beautiful things done well. He has been a car rental owner for years, she has always been an expert in fashion and communication, and decides to combine their passions to create something unique.

Sicily Personal Experience was born from the desire to pamper all those people who choose Sicily as a special destination for their holidays. Our island deserves to be lived with particular attention to some details that every tourist should experience. We are here to please them and make their "journey of goths" exclusive and unforgettable on our boundless island.


Alessia Russo, class 76. My attitudes are different, given my versatility in the creative field. First of all, fashion is a passion that I have had since I was a child. At the age of 5 I was literally glued to my grandmother Agata while creating clothes for Catania well, for me it was a real inspiration. Alongside fashion, love for my land and for everything it offers. I like to experience things exclusively. My first work experiences in luxury hotels have taught me to cuddle and carefully follow the most demanding customer: to satisfy them with a smile has always been my mission. Today, I decided to combine my biggest passions to create a project that can include all three of them. Thus was born Sicily Personal Experience, together with one of my dearest friends, to always create new experiences directed at the tourist who chooses our island as an exclusive destination but also to those who love to pamper themselves and enjoy their land to the full, seeing it with the eyes of who lived it and created it for them. Degree in Communication Sciences with specialization in Marketing and Business Promotion, BA (Hons) at the "European School Of Economics". Collaboration with Antenna Sicilia as a journalist for local TV news reports. Journalist, Fashion Stilyst & Editor, Personal Shopper and professional in fashion communication. P.r. assistant for the stylist and co-designer of Marta Marzotto and Cristina Santandrea, on the occasion of the MOMI "Moda Milano Donna". Stylist and costume designer for the fiction of Rai 1 Incantesimo.
- Fashion production assistant and fashion shows for "Art Fashion Promotion".
- Sent by the weekly "Vivere Giovani" insert of Quotidiano la Sicilia, for the fashion section. - Collaborator for Press Office of Museum & Fashion MF of Marella Ferrera.
- Collaborator for I Love Sicily as Fashion editor and fashion advertising;
- freelance fashion editor for Mondadori group titles.
- Personal shoppers and stylists for the Sicilia Outlet Village.
- Professor of Fashion Styling for the Harim Euromediterranean Academy of Catania. Collaboration for Shopping Experience for Zalando.

Now co-founder and creator of Sicily Personal Experience.